HCM 1170 - HEALTHCARE MARKETING

Minimum Credits: 3
Maximum Credits: 3
This course covers the essential conceptual knowledge and technical skills necessary for marketing healthcare services provided by healthcare organizations. Additionally, the concept of social marketing and relevant techniques for targeting public health issues will be discussed. Finally, problem-solving, decision-making, and other skills necessary in short-term and long-term planning will be covered.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis

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