COMMRC 1220 - PUBLIC RELATIONS STRATEGY AND PRACTICES

Minimum Credits: 3
Maximum Credits: 3
This course will examine and critically analyze real-world public relations problems, cases and programs. It will concentrate on the four audiences of public relations (employees, communities, consumers and investors) and the four components (media relations, public issues, crisis management and ethics). The course will focus on the four- step process used in implementing public relations programs that include research, planning, implementation and evaluation.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: COMMRC 0320; ENGCMP 0020

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