MGMT 1877 - ADVERTISING AND PROMOTION

Minimum Credits: 3
Maximum Credits: 3
The purpose of this course is to provide students with an understanding of advertising and the marketing process within which effective advertising is rooted. It is further designed to teach students to write an effective advertising and marketing plan and to develop effective advertisements. Emphasis will be placed on both theoretical and conceptual foundations and their applications to the field of advertising.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: MGMT 1819

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