MGMT 1827 - DIGITAL MARKETING AND COMMERCE

Minimum Credits: 3
Maximum Credits: 3
This course explores the basic concepts and practical applications of digital marketing and eCommerce. The course examines the theories and realities of digital advertising channels (social media, email, online promotion, paid search, and web analytics), as well as concepts and applications of business-to-consumer (B2C) and business-to-business (B2B) eCommerce.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: MGMT 1819

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