MGMT 1441 - CONSUMER BEHAVIOR

Minimum Credits: 3
Maximum Credits: 3
Focuses on the study of individual consumers through the integration of a wide variety of social science concepts and gaining familiarity with some of the more common techniques of consumer research methodology.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: MGMT 1819

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