COMMRC 1155 - THE HISTORY OF RHETORIC IN AMERICAN ADVERTISING

Minimum Credits: 3
Maximum Credits: 3
This course examines the history of strategic persuasion in American advertisements of the twentieth century. By studying the evolution of visual and rhetorical methods used in ads, students will gain theoretical and historical understanding of both the industry and the cultural contexts in which campaigns ran. We will review the many iconic and enduring ad slogans, images, logos, and jingles of twentieth century America, evaluating their purpose, their intended audience, and their rhetorical style.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: COMMRC 0310 and COMMRC 0320

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