MGMT 1136 - ADVERTISING AND SOCIAL MEDIA STRATEGY

Minimum Credits: 3
Maximum Credits: 3
This marketing course covers advertising and marketing strategies in the new media landscape where traditional and social media co-exist. The course will discuss 1) how social media strategies can be used effectively in marketing programs, 2) when they should/ should not be used 3) how to build them, and 4) how to measure, track, and evaluate their performance and effectiveness. This marking strategy course will provide students with an understanding of analyzing, developing, implementing, and evaluating media strategies as an integral part of overall marketing strategy.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis

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