MGMT 1869 - MARKETING RESEARCH

Minimum Credits: 3
Maximum Credits: 3
This course provides an overview of the methods and tools used in market research to guide decision making regarding the development and delivery of products and services. Topics include design of surveys, collection, analysis and interpretation of data, and presentation of results.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: MGMT 1819 and STAT 1100

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