INTRODUCTION TO MARKETING   [Archived Catalog]
2019-2020 Greensburg Campus Catalog
   
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MGMT 1819 - INTRODUCTION TO MARKETING

Minimum Credits: 3
Maximum Credits: 3
This course considers the marketing problems of the firm. Topics covered include product development, market segmentation, consumer behavior, distribution channels, pricing and promotion.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis


Click here for class schedule information.


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