COMMRC 1310 - ADVERTISING STRATEGY AND PRACTICES

Minimum Credits: 3
Maximum Credits: 3
In recent years, new technology has created a world where the consumer is continually bombarded with advertising messages. This course will examine the issues that advertising practitioners face and look at ways to break through today's advertising clutter and help make a product or service stand out from the competition. The course will focus on ways to create strategic advertising plans that are implemented with sound creative concepts and efficient media buys; and then evaluated for their effectiveness.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREREQ: COMMRC 0320 or COMMRC 1210

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