SOCIAL MEDIA   [Archived Catalog]
2018-2019 Greensburg Campus Catalog


Minimum Credits: 3
Maximum Credits: 3
This course examines the use of social media for marketing, recruiting, research, collaboration on projects, customer engagement and applications in a variety of organizations. Metrics to evaluate competitive position and the success of new approaches to social media will be covered. Students will complete a project to recommend social media applications for a small organization.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis

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