INTERNATIONAL MARKETING   [Archived Catalog]
2018-2019 Greensburg Campus Catalog
   

MGMT 1846 - INTERNATIONAL MARKETING


Minimum Credits: 3
Maximum Credits: 3
In this course, students study the differences between international and domestic marketing and investigate how environmental conditions, especially cultural, affect marketing success beyond U.S. borders. Through readings, lectures, analysis of current business practices, and in-class exercises, students will learn about global strategies, including segmentation, targeting, positioning, entry strategies and marketing mix tactics.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: MGMT 1819


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